Last updated: May 2025
At Told, privacy is fundamental — not a formality. The stories you share with us are among the most personal things a family can entrust to anyone. We treat your data with the same care we bring to your memoir. This policy explains what we collect, why, and what you can do about it.
Told Studio is a sole trader operating in Dublin, Ireland. For the purposes of GDPR, we are the data controller for personal data collected through this website and our services.
Contact: hello@told.ie — Dublin, Ireland.
We collect only what we need to deliver your memoir and communicate with you:
We use your personal data only for the purposes for which it was collected:
We do not use your data for marketing without your explicit opt-in consent, and we never sell your data to third parties.
Under GDPR, we rely on the following legal bases:
As a data subject in the EU/EEA, you have the following rights. To exercise any of them, email hello@told.ie — we will respond within 30 days.
Request a copy of the personal data we hold about you.
Ask us to correct inaccurate or incomplete data.
Ask us to delete your data where there is no compelling reason for us to keep it.
Ask us to pause processing your data in certain circumstances.
Receive your data in a structured, machine-readable format.
Object to processing based on legitimate interests or for direct marketing.
You also have the right to lodge a complaint with the Data Protection Commission (DPC) at dataprotection.ie if you believe we have mishandled your data.
We share your data with a small number of trusted service providers, only to the extent necessary:
We do not share memoir content, session recordings, or personal story details with any third party, ever.
Some of our service providers (Stripe, Netlify) may process data outside the EEA. Where this occurs, we ensure appropriate safeguards are in place — including Standard Contractual Clauses (SCCs) approved by the European Commission.
We retain your data only for as long as necessary:
We take reasonable technical and organisational measures to protect your data — including encrypted connections (HTTPS), secure file storage, and restricted access to personal information. No method of transmission over the internet is 100% secure; we will notify you promptly in the event of any breach affecting your data.
Our website uses minimal cookies. Essential cookies are used for site functionality. We do not use tracking or advertising cookies. If we introduce analytics cookies in future, we will update this policy and seek your consent where required.
Our services are intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. Memoirs may reference family members of any age, but we only contract with adult clients.
We may update this privacy policy to reflect changes in our practices or legal requirements. We will post any changes on this page with a revised "last updated" date. For significant changes, we will notify active clients by email.
For any privacy-related questions or to exercise your rights:
Email: hello@told.ie
Told Studio, Dublin, Ireland
If you are not satisfied with our response, you may contact the Data Protection Commission: dataprotection.ie